Calendar of Events
AVANZAR 2020-07-10T18:19:26+00:00
The USHCC and Wells Fargo in partnership with The Georgia Hispanic Chamber of Commerce and other 6 chamber of commerce nationwide will administer a six-month long accelerator program designed to help small scalable HBEs Avanzar “advance” and take their business to the next level. The goal is to build their skills to become stronger business owners and help them scale their small business to eventually become an enterprise.
Both local Hispanic chambers of commerce will promote the application and select 10 program participants for the year.

Participant Criteria

  • Hispanic businesses between $100K – $1million in annual revenue
  • Must be an established business with at least 3 years of operations
  • Must have a business that in the long term is scalable into an enterprise
  • Be in good membership standing with the GHCC

Classes Criteria

  • Minimum two hours per class session
  • Six consecutive months of classes
  • At least one session with Wells Fargo
  • Offering of office hours is optional


April 2020
  • The USHCC will be creating all marketing materials
  • The USHCC will develop a social media tool kit
  • The USHCC will create the application links
  • Chambers will solidifying their program materials and create a syllabus with the help of the USHCC

May 2020

  • Launch of the Avanzar program including a press release
  • Application goes live for the 2020 cohort
  • The USHCC is promoting the partnership

June 2020

  • Application process is underway and applications are being reviewed
  • Continued marketing of the program
  • Cohort is selected and announced via social media
  • Virtual Welcome Reception set introducing the cohort to sponsors and partners

July 2020

  • Class 1 (beginning the day after the welcome reception)
    • Getting Financial Controls in Place
    • Understanding Your Current Reality – Business Plans, Assess Competitive Profile

August 2020

  • Class 2
    • Getting Your Team in Place: Standard Operating Procedures and Hiring/Retaining the Right People
    • Business Credit Review – Critical Factors for Building Business Credit, Presented by Wells Fargo

September 2020

  • Class 3
    • Customer Feedback
    • Business Loans – Preparing your Financial reports for Successful Access to Capital, Presented by Wells Fargo

October 2020

  • Class 4
    • Achieving Lowest Expenses Develop Negotiating Skills
    • Record Keeping – Invoicing, Schedules, Clients, Contact Lists, Software Resources
    • Human Resources – Strategies for Recruiting, Selecting and Retaining Talent●

November 2020

  • Class 5
    • Accessing Capital & Capital Allocation, presented by Wells Fargo
    • Business Marketing – Branding, Client Outreach, Marketing Budget, and Tools

December 2020

  • Class 6 and Graduation Combination Class and Ceremony
    • Completing your Business Plan – Strategies for Success and Telling Your Story
    • Family Dynamics of Small Business ownership & Considerations for Family Succession Leadership

January 2021

  • Additional one-on-one time as needed
  • Program completion survey/exit assessment
  • Preparation of Final Report

Press Release:

GHCC AVANZAR Small Business Accelerator Program
GHCC AVANZAR Programa Acelerador de Pequeñas Empresas

For more information about Avanzar, please contact the GHCC at