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Latino Prosperity Conference 2023-02-22T20:47:40-05:00


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The Latin American Association and the Georgia Hispanic Chamber of Commerce jointly present “The 2020 Latino Prosperity Conference: A Roadmap for Georgia’s Recovery.” This virtual conference will examine what future prosperity looks like for Georgia’s Latino families in light of their contributions and the COVID-19 pandemic and economic crisis.

Hispanics are determined, resilient and hard-working. For decades, they have helped drive Georgia’s remarkable economic growth. However, they have been hit harder than other groups by the current crisis. Many have lost jobs or seen their hours cut back, while many others have had to continue working on the frontlines as the COVID-19 pandemic sees a resurgence, with an increasing number of Latinos getting sick.

Some in our community have to face the impossible choice of going to work and risk infection, or not working and risk eviction or foreclosure. Many Latino families have not been included in recovery relief, making it harder for our community to continue to help build Georgia’s future. Nevertheless, as the economy stabilizes, Latinos will fight through these challenges and will help chart a prosperous course forward.

When we were first planning this conference for earlier in 2020, unemployment was low, and the economic landscape was vastly different. But with Latino families determinedly powering through a pandemic and challenging job market, a lot has changed. So, we have recast this into a virtual conference to bring together stakeholders and address the challenges that our community is confronting and discuss the path forward to prosperity. This conference brings to the forefront urgent issues that affect Latinos and all Georgians, and our hope is that this fruitful discussion generates ideas and solutions that will continue to lift our community and the entire state.

We invite you to join us for “The 2020 Latino Prosperity Conference: A Roadmap for Georgia’s Recovery.” The conference is open to the public, and registration is free.


Mariela Romero, Regional Community Empowerment Director for Atlanta, Raleigh and Philadelphia, Univision Communications

Santiago Márquez, CEO, Latin American Association                      
Gabriel Vaca, Interim President and CEO, Georgia Hispanic Chamber of Commerce


Gov. Brian P. Kemp, Governor of Georgia


How the Pandemic and the Economic Crisis Are Impacting Georgia’s Latino Community
Moderated by Ivan Shammas, General Manager, Telemundo Atlanta

Dr. Audrey Arona, CEO and District Health Director, Gwinnett, Newton and Rockdale County Health Departments

Chris Clark, President and CEO, Georgia Chamber of Commerce

Jason Esteves, Chair, Atlanta Public Schools Board of Education

Cynthia Román-Hernández, Managing Director, Family Stabilization & Well-Being Department, LAA


How 2020 Is Changing Georgia’s Workforce
Moderated by Kevin Greiner, President and CEO, Gas South

Joe Dan Banker, Deputy Commissioner for Technical Education and Workforce Development, Technical College System of Georgia

Alex Camardelle, Senior Policy Analyst, Economic Mobility, Georgia Budget and Policy Institute

Mónica Cucalón, Managing Director, Economic Empowerment, LAA

Adam Forrand, Vice President, Education, Talent and Leadership Development, Gwinnett Chamber of Commerce

Rob LeBeau, Director, WorkSource Atlanta Regional, Atlanta Regional Commission


How Latino Entrepreneurs Are Surviving 2020
Moderated by Albert Assad, Founder and Managing Partner, Atlantic Consulting Solutions, LLC

Daniel Acosta, CEO and Founder, Quickly Media

Tania Allen, President and CEO, ItGresa Consulting Group, Inc.

Clara Richardson-Olguin, CEO, CIC Floors

Mariela Romero of Univision 34 Atlanta talks one-on-one with Georgia’s Senatorial candidates who made themselves available

U.S. Rep. Doug Collins, Republican Candidate for U.S. Senate

Jon Ossoff, Democratic Candidate for U.S. Senate

Rev. Raphael Warnock, Democratic Candidate for U.S. Senate


Juan Perez, Chief Information and Engineering Officer, UPS
Introduced by Willie Rivero, Vice President of Automotive Fleet Maintenance and Engineering, U.S. Operations, UPS

The 2020 Latino Prosperity Conference’s
Keynote Speaker

Juan Perez
Chief Information and Engineering Officer

Juan Perez is the Chief Information and Engineering Officer for UPS. He is a member of the UPS Executive Leadership Team and is responsible for all technology and engineering functions. He is the executive advisor for the UPS African American Business Resource Group. Juan currently serves on the board of directors of The Hershey Company.

Juan began his UPS career 30 years ago as an intern. Since then, he has held assignments in operations, industrial engineering, process management and technology in the U.S. and international business units. In his current role, he manages a budget of over $6 billion.

His work with the UPS technology and engineering teams helped develop ORION, the On-road Integrated Optimization and Navigation System that optimizes delivery routes to improve service levels and operational efficiencies. ORION was a major technology accomplishment that changed the delivery and pick-up routing process at UPS. Juan holds 17 issued patents and has another 20 pending patent applications.

Juan is a graduate of the University of Southern California, where he received a B.S. in industrial and systems engineering and an M.S. in computer and manufacturing engineering. For seven years, Juan was a lecturer at USC.

Juan was born in Mexico City, the son of Cuban immigrant parents who sacrificed everything to give their children the opportunity for a better life and the hope for freedom.

Adam Forrand

Adam Forrand
Vice President, Education, Talent and Leadership Development
Gwinnett Chamber of Commerce

Albert Assad

Albert Assad
Founder and Managing Partner
Atlantic Consulting Solutions, LLC

Alex Camardelle

Alex Camardelle
Senior Policy Analyst Economic Mobility
Georgia Budget and Policy Institute

Brian Kemp

Gov. Brian P. Kemp
Governor of Georgia

Chris Clark

Chris Clark
President and CEO
Georgia Chamber of Commerce

Clara Richardson

Clara Richardson-Olguin
CIC Floors

Cynthia Roman

Cynthia Román-Hernández, Ph.D.
Managing Director Family Stabilization & Well-Being

Daniel Acosta

Daniel Acosta
CEO and Founder
Quickly Media

Doug Collins

U.S. Rep. Doug Collins
Republican Candidate for U.S. Senate

Dr Audrey Arona

Dr. Audrey Arona
CEO and District Health Director, Gwinnett, Newton and Rockdale County Health Departments

Gabriel vaca

Gabriel Vaca
Interim President and CEO

Ivan Shammas

Ivan Shammas
General Manager
Telemundo Atlanta

Jason Esteves

Jason Esteves
Board of Education
Atlanta Public Schools

Joe Banker

Joe Dan Banker
Deputy Commissioner for Technical Education and Workforce Development
Technical College System of Georgia

Jon Ossoff

Jon Ossoff
Democratic Candidate for U.S. Senate

Juan Perez

Juan Perez
Chief Information and Engineering Officer

Kevin Greiner

Kevin Greiner
President and CEO
Gas South

Mariela Romero

Mariela Romero
Regional Community Empowerment
Director for Atlanta, Raleigh and Philadelphia
Univision Communications

Monica Cucalon

Mónica Cucalón
Managing Director Economic Empowerment

Reverend Raphael Warnock

Rev. Raphael Warnock
Democratic Candidate for U.S. Senate

Robert LeBeau

Rob LeBeau
Director, WorkSource Atlanta Regional
Atlanta Regional Commission

Santiago Marquez

Santiago Márquez
Latin American Association

Tania Allen

Tania Allen
President and CEO
ItGresa Consulting Group, Inc.

Willie Rivero

Willie Rivero
Vice President of Automotive Fleet Maintenance and Engineering,
U.S. Operations

For more information in regards to sponsorships, contact us at or at

To learn more about sponsorship benefits, please click here

The 2020 Latino Prosperity Conference Organizing Committee

Jason Anavitarte
Paola Cartay
Mónica Cucalón
Ish Gayle
Victoria Hopkins
Santiago Márquez
Jimmy McDonald
Antonio Molina
Aixa Pascual
Alejandra Peláez
David Schaefer
Anibal Torres
Gabriel Vaca
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Thank you!

The mission of the Latin American Association (LAA) is to empower Latinos to adapt, integrate, and thrive.

The LAA achieves its mission through five focus areas: Youth Education, Economic Empowerment, Immigration, Family Well-Being, and Culture & Engagement.

Each focus area includes direct services, large-scale events, and advocacy to realize significant community impact and affect systems-level change. The LAA services over 40,000 individuals each year through direct services and events and impacts tens of thousands more through advocacy.

The LAA is the most comprehensive bilingual organization in the southeast dedicated to the needs of the Latino community and is the leading voice representing Latino issues. Our 47-year history and community-based mission render the organization truly unique in its works and capabilities.

The LAA is a 501(c)3 nonprofit organization, and donations are 100% tax deductible to the extent allowed by law.

Your prompt response is very much appreciated.

To learn more about The LAA click here








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