WELCOME TO ATLANTA – GHCC EXPERIENCE WEEK

Dear Friends,

On behalf of the Georgia Hispanic Chamber of Commerce, it is my honor to welcome you to Atlanta, Georgia for an extraordinary week of celebration, connection, and collaboration during our Welcome to Atlanta Experience Week, Georgia Small Business Week at the on-set of Hispanic Heritage Month taking place September 15–23, 2025.

We will kick off with our signature 50 Most Influential Latinos in Georgia Awards, recognizing trailblazing leaders shaping our state’s future. Throughout the week, our members, partners, and community will host events that showcase the vibrancy, innovation, and impact of Hispanic leadership. The week culminates with the United States Hispanic Chamber of Commerce (USHCC) National Conference, a powerful gathering of business leaders, corporate executives, and entrepreneurs from across the nation — right here in the heart of Atlanta.

Why Atlanta?

Atlanta is a city on the rise — a hub for commerce, culture, and connection. Georgia is now home to more than 1.1 million Hispanics, contributing over $25 billion in annual purchasing power. Hispanic-owned businesses in our state are among the fastest-growing, driving innovation and job creation. Tourism, hospitality, logistics, technology, and manufacturing all thrive here, making Atlanta a natural stage for this historic moment during Hispanic Heritage Month.

Why Hispanic Heritage Month Matters

Hispanic Heritage Month is more than a celebration — it is a recognition of the tremendous contributions of our community to the cultural, civic, and economic fabric of our country. Hispanic businesses employ millions, strengthen supply chains, and expand global trade. Here in Georgia, our community is helping lead America’s economic future, and this week is an opportunity to spotlight that influence.

A Week of Purpose and Possibility

Whether you are a business owner, an executive, an advocate, or a community leader, we invite you to engage with our members, attend dynamic events, and experience the energy of Atlanta. This is your chance to forge new partnerships, explore business opportunities, and celebrate Hispanic excellence on a national stage.

As CEO of the Georgia Hispanic Chamber of Commerce, I welcome you to spend time in our city, connect with our leaders, and join us in celebrating the boundless opportunities ahead. Together, we will honor the past, elevate the present, and shape the future.

Please view the various activities and opportunities available for you to enjoy ATLANTA and engage with your chamber community.

We look forward to welcoming you to Atlanta.

Let’s celebrate, connect, and build the future — together.

With warm regards,

Veronica Maldonado-Torres

President & CEO

Georgia Hispanic Chamber of Commerce